For completeness, I'm showing it in wrapped and unwrapped states... The old-fashioned wrapping is one of the attractions from my point of view. It consists of greaseproof paper neatly folded and secured with a rubber band. None of this modern clingfilm nonsense!
As you can see, it is "biscuity" rather than "bready". The inside is chewy and sticky and "unctuous"... And of course gingery.
Yes, I endorse this product. You should buy some whenever you have the opportunity! You can order it on-line via their website